1 Innovation Rd, Macquarie Park
Name: PROCTER & GAMBLE AUSTRALIA PTY. LIMITED
Industry: Consumer Goods
Address: Level 4, 1 Innovation Road Macquairie Park NSW 2113
Ph: +612 8864 5000
The Power of Purpose
Companies like P&G can be a force for good in the world. Our market capitalisation is greater than the GDP of many countries, and we serve about 4.4 billion consumers in more than 180 countries. With this stature comes both responsibility and opportunity. Our responsibility is to be an ethical corporate citizen—but our opportunity is something far greater, and is embodied in our Purpose.
P&G’s Purpose Statement articulates a common goal that inspires us daily:
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.
Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines our commercial opportunity, our culture reflects the broader opportunity of improving lives through and beyond our branded products and services.
More than just the impact our brands have on people’s lives every day, we are focused on the opportunity we have to bring change in parts of the world that need it most, for the people who need it most. Through our overall Live, Learn & Thrive™ cause programme, initiatives such as Children’s Safe Drinking Water and Pampers 1 Pack = 1 Vaccine are examples of how we are improving the lives of millions of people every day. We can leverage the strength and reach of our brands, our expertise in science and innovation and the formidable force of P&G people to make a difference in the world.
Our shared Purpose attracts and unites an extraordinary group of people, P&Gers, around the world—the most diverse workforce in P&G history. Together, we represent around 145 nationalities. Our recruiting and development philosophy to “build from within” fosters a strong culture of trust and shared experiences. Our diversity, our shared culture and our unified Purpose are the defining elements that enable P&G to touch lives and improve life every day.
P&G focuses on five core strengths required to win in the consumer products industry. We are designed to lead in each of these areas.
No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20,000 research studies every year, and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers.
P&G is the innovation leader in our industry. Virtually all the organic sales growth we’ve delivered in the past nine years has come from new brands and new or improved product innovation. We continually strengthen our innovation capability and pipeline by investing two times more, on average, than our major competitors. In addition, we multiply our internal innovation capability with a global network of innovation partners outside P&G. More than half of all product innovation coming from P&G today includes at least one major component from an external partner. One measure of the strength of our innovation program is the SymphonyIRI New Product Pacesetters Report—the annual list of the biggest innovations in our industry as measured by sales. Over the past 15 years, 125 P&G innovations have earned a spot on the top 25 Pacesetters list—more than our six largest competitors combined. Based on this track record, SymphonyIRI recognised P&G as the most innovative manufacturer in the consumer packaged goods industry for the last decade—presenting the Company with its “Outstanding Achievement in Innovation” award. In 2009, P&G launched 5 of the top 10 most successful non-food innovations as judged by SymphonyIRI: Tide Total Care, Gillette Venus Embrace, Bounty Extra Soft, Always Infinity and Secret Flawless.
P&G is the brand-building leader of our industry. We’ve built the strongest portfolio of brands in the industry with 50 leadership brands that are among some of the world’s best-known household names–and which together make up 90% of P&G’s sales and more than 90% of profits. Twenty-three of these brands each generate more than $1 billion dollars in annual sales.
We’ve established industry-leading go-to-market capabilities. P&G is consistently ranked by leading retailers in industry surveys as a preferred supplier and as the industry leader in a wide range of capabilities including clearest company strategy, brands most important to retailers, strong business fundamentals and innovative marketing programs.
P&G is creating scale advantage by integrating across our business, consistently operating as one Company across our businesses and markets. We know that if we harness the strength of our brands and categories as one Company, we can better serve more consumers in more parts of the world, more completely. Our individual categories, brands, countries and functions are all critical and each has unique value to add. But at the total-Company level, we can create scale advantages by allocating resources more strategically and efficiently than any individual business can do on its own. The combination of the individual components is greater together as one Company than the sum of the parts—and we are focused on maximising this total value.